Sustainability Communication: How to Read between the Lines

This article was originally published on The International Ecotourism Society website. The International Ecotourism Society is the world’s oldest and largest international ecotourism association, TIES seeks to be the global source of knowledge and advocacy uniting communities, conservation, and sustainable travel. You can find the original post here.

What do you look for when searching for information on responsible travel?

With a large – and ever increasing – amount of free information readily available on the internet, is it easy for today’s responsible traveler to search for credible information on ecotourism and responsible travel? Or does more information mean more confusion for conscious consumers?

Here are a few suggestions on what to look out for when doing your pre-vacation responsible travel homework:

  • What IS Ecotourism? Does the company tell you, in an uncomplicated way, what ecotourism (or responsible tourism, sustainable tourism) is and what it means to their tours, products, destinationsand impacts on local people and communities?
  • Ecotourism and YOU: Does the website effectively encourage you to learn more and get engaged, in addition to offering useful and practical information? Does the company go beyond describing and promoting ecotourism and inspire you to think about the way you travel and the footprint you leave?
  • WHY Ecotourism? Does the company honestly share information about the reality of ecotourism and sustainable travel in the specific communities or destinations in which they operate? Do they offer unbiased perspectives on both achievements and challenges?
  • HOW to Support Ecotourism: Does the website clearly describe the how – in addition to the what andwhy – when discussing sustainability practices? How, for example, the company’s environmental policy help local conservation? How does it support sustainable development?

Read the full story here:  Sustainability Communication

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