Destination Belize is the flagship magazine for Belize’s tourism industry. It’s what guests find in their hotel rooms and it’s what Belize’s tourism promoters and vendors hand out at travel agencies and trade shows worldwide, basically to say: “This is Belize.” But this year, there’s a change. The 2011 edition was a home grown effort. Since it was launched 15 years ago, the magazine has been published by Ulrich Communications, a US based company. But this year, the BTIA wanted a fresh feel and approach so they brought in Idea Lab studios to give them that fresh look and feel with an international flair.