“ATM is a relative newcomer to Belize’s Maya attractions, but word of mouth has steadily increased interest in it in recent years,” Mr Waight said, “It’s certainly one of the most captivating things I’ve experienced anywhere, and without exception our guests return from excursions to the cave completely amazed. It’s an experience that’s difficult to put into words,” he said.
This visit and the Masterclass shows how dramatically new media and social networking has changed the face of communications and global marketing. Just a few years ago, Belize would not be attracting speakers of Mr Meerman Scott’s calibre. We simply wouldn’t have had the budget or the reach to attract the attention of people like him.
The 15th annual La Ruta Maya River Challenge, held between the 9th and 12th of March and one of the world’s longest canoe races, replicates an ancient Maya river trade network through the rainforests of Belize to the Caribbean seacoast and is capturing a larger audience this year due to global interest in the 2012 Maya “prophecies”, according to one long time participant.